Defying the laws of gravity. Doing what they thought could only be done magically. Providing a sense of swag, a way of living, a sense of invincibility once you're in it. Proving that the human being can and will be fly, and that being so is more than having a sense of style but a way of life. They say you feel how you look, then why not look your best? Dress for success, dress for yourself, dress to impress! Fly Shit Only...A Brand A Mindset, A Lifestyle